A daily news briefing read by our companion, Microsoft’s Copilot. Warm, energetic, and informative, the music is propulsive and inspiring. Its polyrhythmic foundation mirrors the stories weaving in and out of our life, landing in a restful place for us to reflect as we move forward.
We developed the sonic branding for the Copilot Daily, touching everything from full-length intro music to interstitials. Completed with custom instrumentation that reflects the brands overall values and is deployed across other sections of the Copilot experience.
What is AI?
A personal intelligence designed to see and hear you; a trusted companion with an empathetic ear. The entire compendium of human knowledge at your fingertips—speaking your language.
What does an AI sound like when it isn’t using words? How does it interact with our world? How does it sound when it does? These scratch the surface of the philosophical questions that emerge when you think about AI.
We had the fortune to answer some of these questions with the amazing designers at Inflection.ai, creators of Pi. We created a holistic sound, grounded in playful experimentation and philosophical inquiry. It is deployed across UI, advertisements, in-app experiences, music tracks, custom instrumentation, and in Pi’s call experience. We helped guide the voice aesthetic used in the “call” experience, including editing and mixing the voices for training.
What is an AI? AI is all of us.
Audio Branding: Felt Not Heard
Production Studio: Deva Studios
A striking portrait. Vanity Fair has been the home to countless iconic portraits over its decades of featuring images of the world’s most influential people, photographed by the world’s most exceptional photographers. This motion logo is a homage to that tradition, and features the logo itself on a photo backdrop. This logo, which starts as glints in darkness, and evolves into a bright and sophisticated lockup, pays respect to the unequaled history of the Vanity Fair brand, while looking towards a luminous future.
Audio Branding: Felt Not Heard
Studio: GrandArmy
As a small independent production company, Dirty Films needed an identity that spoke to their unconventional creative process and solidified them as a trustworthy creative partner.
Using the experimental nature of Dirty Films’s filmmaking practice as inspiration, GrandArmy developed a fluid logo that takes otherwise structured letterforms and distorts them in unique ways. The identity system built around the logo is flexible in color, typography, and photo treatments – all of which highlight the work that Dirty Films makes and conveys their passion for visual storytelling.
Creative Direction, Design, Animation: GrandArmy
Audio Branding: Joe Johnson (Felt Not Heard), Eliseo Hagerman
Anonymous Content is a global media company that produces multi-platform premium content and boasts an exceptional client roster which includes many of the world’s most renowned and innovative directors, writers, and actors. They’ve been creating platform defining work since 1999.
Sound Design / Broadcast Mix: Felt Not Heard
Production Company: The Lab
Editor: Eron Otsacek
Creative Directors: Hal Wolverton & Alicia Johnson
Audio Logo: Joe Johnson/Felt Not Heard
Production Company: Trollbäck+Company
Creative Director: Alex Moulton
Music Supervisor: Sonia Manalili
Producer: Daniel Graf
Strategist: Asia Hunt
Audio Branding: Felt Not Heard
Studio: GrandArmy
1Community is an entertainment production and co-finance company using the power of storytelling to drive real-world impact. Founded in 2018 by veteran producer and activist Scott Budnick, 1C invests in projects with the potential to make a “guerrilla impact,” finding bold new takes on the most pressing issues of our time.
Music and Sound Design: Felt, Not Heard
Edit: Aaron Sjogren
After missing his wife's phone call goodbye on the morning of September 11th, a now listless and brokenhearted music teacher must harmonize with his increasingly desperate fourteen-year-old son.
“CHORUS is a story about communication saving lives and how to bridge communicative gaps in order to reach each other. CHORUS details the cyclical nature of trauma—how to listen to it, integrate it, and learn from it so it guides us rather than burdens.”
Music: FNH
Director: Arisu Kashiwagi
Talent Agency: M+A World Group
Producer: Dan Cingari
Producer: Josh Sondock
VFX Production Company: Method
Music: Felt Not Heard
Director: Arisu Kashiwagi
Design Agency: 2x4
Post Production: Logan
Post Production CD & Lead: Kenji Yamashita
Editor: Aaron Sjogren
Production Company: Pony Projects
Director of Photography: Minka Farthing-Kohl
Movement Director: Anders Hayward
Set & Production Design: Andrea Stanley Studio
Stylist: Lotta Volkova
From Prada.com:
“In a new digital video developed under the creative direction of Michael Rock/2x4 New York, directed by Arisu Kashiwagi and styled by Lotta Volkova, the svelte Linea Rossa logo becomes the protagonist, leading Anok Yai, Kris Grikaite, Daan Duez, and Taemin Park into the heart of extreme settings filled with a stylized red sun, rain, wind and snow. While the exuberant, florescent energy of the 90s is alive in these clips, the spare, tightly-wound soundtrack by composer Joe Johnson, and the bright, dynamic graphics lend the campaign an unmistakably contemporary tone. Prada Linea Rossa is back and infused with the energy of the moment.”
When a suffocating veteran turned pill-addicted firefighter meets a breath of fresh air in the shape of a thrill-addicted E.R. Nurse, one charged night through Los Angeles ignites more than flames.
Written and Directed by Daniel J Egbert
Original Score by Joe Johnson
Music / Sound Design / Audio Post: Felt, Not Heard
Production Company: GrandArmy
Partnering with our friends at Grand Army, we created the branded music and sound effects for the Supercluster Podcast. Music to bring listeners in and out of the stories, and set the ton while learning about the latest in space exploration
Finishing it out we scored the video to launch the brand.
Sound Design: Felt Not Heard
Creative Direction: David Lee & Nessim Higson
Design: Billy Sweeney & Nessim Higson
Animation: Joe Fleming
Score: Felt Not Heard
Director: Daniel J Egbert
Music: Felt Not Heard
Sound Design: Felt Not Heard
Production Company: Trollback
Music: Felt Not Heard
Client: AIGA
Production Studio: 2x4
Sound Design: Felt Not Heard
Creative Director and Animation: Adam Grabowski
Music and Sound: Felt Not Heard
Video by: Arisu Kashiwagi
Production: 2x4
We were asked by 2x4 to compose a score for videos for the NYCxDesign Festival. The video is feature in Taxis throughout New York City and in Time Square from May 3-22, 2013. More information on the Multifesto concept below.
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In celebration of the inaugural NYCxDESIGN festival, and in conjunction with the release of Multiple Signatures, the new book from Michael Rock (Rizzoli), 2x4 has created Mustifesto: a communal design manifesto for NYC.
Curated by 2x4, Multifesto is comprised of entries from diverse designers across aesthetic, disciplinary, and geographic spectrums that follow a simple mad-lib format: verb + proposition + noun. The central notion of the Multifesto is to consider Design as a verb, an active engagement with the world around us.
Fragments of the ever-growing Multifesto will appear on short segments on TaxiTV and on electronic screens around Times Square from May 3 – 22, 2013, and will be continuously updated throughout the festival finally to be archived on the closing day.
Music and Sound Design: FNH
Client: TED
Agency: We Are Pi
Production Studio: I Am Always Hungry
Producer: Jamie Nami Kim
Planner: Alex Bennett-Grant
Creative Direction and Design: Nessim Higson
Creative Directors: Hobson-Chant
Animation: Joe Fleming and Nessim Higson
