Music: Felt Not Heard
Director: Arisu Kashiwagi
Design Agency: 2x4
Post Production: Logan
Post Production CD & Lead: Kenji Yamashita
Editor: Aaron Sjogren
Production Company: Pony Projects
Director of Photography: Minka Farthing-Kohl
Movement Director: Anders Hayward
Set & Production Design: Andrea Stanley Studio
Stylist: Lotta Volkova
From Prada.com:
“In a new digital video developed under the creative direction of Michael Rock/2x4 New York, directed by Arisu Kashiwagi and styled by Lotta Volkova, the svelte Linea Rossa logo becomes the protagonist, leading Anok Yai, Kris Grikaite, Daan Duez, and Taemin Park into the heart of extreme settings filled with a stylized red sun, rain, wind and snow. While the exuberant, florescent energy of the 90s is alive in these clips, the spare, tightly-wound soundtrack by composer Joe Johnson, and the bright, dynamic graphics lend the campaign an unmistakably contemporary tone. Prada Linea Rossa is back and infused with the energy of the moment.”